PROBLEM #1: INEFFECTIVE SCRIPTING
SUB-PROBLEM
Every time you write a script, you’re starting from scratch.
SOLUTION
With any Instagram view sorter, go find viral educational videos in your niche and adjacent niches. Dissect them into structures for you to follow, then adjust the core information of the video based on your own expertise.
SUB-PROBLEM
You have good information that would genuinely help your ideal clients, but you don’t know how to make that information seem desirable to them on social media
SOLUTION
Your information needs to solve a problem at the intersection of 3 things
Relevant to an existing fear, pain or desire within your target audience.
Unique: Your information is easier, more effective, and/or better explained than the current solution in your viewer’s mind.
Actionable: Your viewer leaves your video knowing the exact steps to solve their problem.
SUB-PROBLEM
You’re posting and praying without any idea if your hook will land
SOLUTION
Before every video, you always record 3 different hooks to fit with the same body, and test all of them on trial reels for 24hrs, then post only the winner
PROBLEM #2: POOR VISUALS
SUB-PROBLEM
When your video pops up, your viewer skips it before you finish your first sentence. Right now, you blend in with an ocean of boring content that’s being created
SOLUTION
Set-up a green screen and correct lighting to reflect your expertise and make your brand feel high-quality
SOLUTION
You need a unique style.
A combination of what you wear, the music, the colors, fonts, the types of graphics that are all made to fit you and your personality
For example
PROBLEM #3: OVERUSED FORMAT
The more competition there is in your niche, the more that you’ll blend in when you use the same formats your audience has seen a million times
SOLUTION
There are 8 evergreen formats proven to work on social media
Pick the 3 that resonate the best with you and your expertise. If you use them correctly, within 3 weeks, you will find a winner that you can double down on repeatedly
